Zuckerbergs sister quit Facebook can build on its own

Randi Zuckerberg, sister of Facebook founder Mark, branch on its own. Photograph: Andreas Rentz/Getty Images

Who saw the film social network would have no way to know that Facebook founder Mark zuckerberg has a sister. But now Randi Zuckerberg creates headlines of his own — after six years worked faithfully in his younger brother shadow as Facebooks Director market development, she jump ship to create an independent social media company.

Tech bloggers of Silicon Valley, are rubbing their hands at the prospect of some sibling rivalry to follow on from the multiple lawsuits that the younger Zuckerberg — he is 27, she is 29 – have endured over the parentage of his very popular website.

But older business analysts wonder if this cannot be the online equivalent to the great Dunkin' Donuts split of the 1950s, when one of the two original partners behind America's most popular snack shops bread on its own with rival Loses Doughnut franchise. (They were later bought by the same corporate parent and reunited after nearly 40 years.) More confused tech watch Ñgere wonder what Randi hope to achieve, that she has not already been done in one of the world's most rapidly growing companies. Her new outfit has a name, RtoZ Media, but no publicly defined goals, no employees and no fully functioning website – yet.

Randi is unlikely to planning something overly controversial. She appears decided to have fun with his money and his instantly recognizable last name to branch out on its own, without doing anything to harm Facebook brand she worked so long in order to help establish.

"I am proud of what I have done here … but I know I be able to do as much or more, Facebook, when I'm on the outside," she wrote in his resignation letter last week. She said her goal was "to start my own innovative programming and working with media companies", adding: "Facebook will clearly be a key element in all my projects."

She may not have a reputation as a cutting-edge innovator like his brother, but Randi is not sloppy. She also went to Harvard, graduating in psychology at the time Mark drop to focus full-time on the phenomenon he had unleashed. At first she trøde she would study to become a cantor – the singer accompanying the Rabbi in the Jewish services – but changed their minds, when it became clear there was an irresistible new family business connected.

In Silicon Valley, she has always had a reputation as someone unafraid to let their hair down and have a good time. A few years ago, she did a music video, celebrating the demise of the then Facebook rival Friendster with a Cheek ditty accessories are called Valleyfreude.

She has sung regularly ever since, and written a column for Tina Brown's online publication the daily Beast. Her sense of fun is strictly non-scandalous variety, however: she has been with her husband, exit strategy, Brent Tworetzky, since they were both at Harvard. In his professional life, she has been working hardest to marry Facebook with numerous traditional media initiatives – broadcast a presidential debate in 2008, bringing the world economic forum in Davos on Facebooks global audience and launch Facebook Live, which she used to transfer a town hall meeting with President Barack Obama.

Is to classify her as a high-flyer on an equal footing with her brother or Steve Jobs? Not exactly. But it sets up probably her nicely as a high-profile consultant to large and good corporate America, who wishes to understand how to integrate social media into their marketing and customer outreach plans.

Just a few days before she resigned, Randi argued on a round-table discussion hosted by Marie Claire magazine, that the best way to police social networking sites were to force everyone to use their real names. Not be her to the more radical online community, which considers that anonymity and identity-shifting is all part of the great experiment internetof.

It, however, send a reassuring message to conservative inclined executives that could otherwise be unnerved by embracing a communication tool, which has limited control. She is likely to talk to a lot of these people in the coming weeks and months.

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Build a PC: hearing Post beep is just as great sex

There is very little gladdens a geek heart more than the sound of this first successful Post Beep from a home-built computer. So when my purred finally into life, we made the victory laps around my sitting room.

It had taken long and frustrating time to reach this point. My friend John and had decided to rebuild my ageing PC, reckoning that it would be a fun project. Plus you really argue not true geek cred, until you've built a PC. And it is actually not so difficult to make given the default architecture. It is not as we are back in the days of homebrew, deep in dawn of computing history — all just slots together. What could possibly go wrong?

I assemble the components that go for high end, as this build was to replace gaming Rig I had bought from Voodoo PC, when it was a boutique builder of high performance PCs, before it was part of HP.

The built-in LOLcat

So overall I a Intel i7 processor 2600K, the top of its new Sandybridge interval Intel and a DP67BG motherboard. As I wanted this as a quick machine that will last me for a while, I decided to go for solid state drives, ends with two — one for the OS and apps, and one for the data I access most, there are photos: I do a lot of processing of images in Photoshop and Lightroom, as both will gobble up the speed and processing grynt as you can throw them.

Next up – Ram. With the focus on Imaging seemed 16 GB DDR3 1333 MHz Ram from Kingston just the ticket. I am also not forces for a bit of gaming, and as this was quickly transformed into a luxury build, Nvidia's GTX 580 seemed the obvious choice, not least because Nvidia has spoils noisy fans to a vapour pressure of cooling.

We reckoned my old 700W PSU, which were new only three years ago, the conditions of the permit; and I really like to Voodoo case the original build came in: it is large, with plenty of airflow fans are quiet and it got side panel through which to admire the inside of your computer so that there was no reason to replace. And my dvd burner, a newish SATA one I put in recently, would also be fine.

Stripping out the old build took a long time – it became as fashionable in 2005 – watercooled, so it had to be drained.

Watercooling worked well for me at that time, and I had some problems with the bar having to replace the tank once when it has begun to leak. And it looked pretty cool through the Panel page to see snaking the tubes transporting blue coolant around the system. But times change and we decided not to go for it this time.

All the old stuff out of the case, we assembled the new parts before the. ready for the big switch on, we crossed our fingers and I pushed the button – only to be greeted with an alarming fizzing and popping with all the lights on the Board flashing everyday life. It was a bad and frightening moment. Next, it came to pass, where the same thing happened on my wood floor. BITS were removed, the symptoms don't go away.

Test PSU suggested, the excitement was everywhere, so the decision was taken to order a new one. Disappointing, as it would have been fine in the old build, as with two DX9 GPUs in SLI and a couple of 10,000 rpm Raptor hard drives in Raid 0, was a resource-intensive beast.

, We still do not know if the old PSU coincidentally failed, or was Tipped over the edge of something short circuit inside (more on that in a moment), but either way, it was time to ditch the old list in favor of a new a OCZ 700W StealthXStream PSU.

While we were waiting for this to arrive, broke News problems with Intel's Sandybridge chipset, which could affect the throughput serial ATA disks. My SSDs are so, but the delay meant we could do some research, find 6Gbps connector is not affected by the error, so we made a note to Connect three SATA disks – SSDs and dvd burner – to 6Gps connector.

Finally the new PSU arrived, and we assembled PC. The time of the big switch on arrived (again). We crossed our collective fingers and pressed the button. Nothing. Just a light on the motherboard, which seemed to warn against overheating.

Frustrated, we took it out of the case again and tried it on the wood floor. This time our hearts tossed because we got a Post beep.

Back went in it – nothing.

We finally arrived on responses via Google, discovers that any short circuit board (of course) will prevent a successful start. Proposals ranged from using brass deadlocks (which keep motherboard screws) to put a rubber sheet between the motherboard and the image. We went for less obtrusive option of adding rubber spacers – which finally solved the problem.

Total back inside the case (again, next time I buy a case in which everything is mounted instead of being attached by means of tiny fiddly screws and with a removable motherboard backing plate) and finally the long-awaited Post beep sounded. This is geek equivalent of great sex. Or at least great chocolate.

I have not started overclocking CPU yet, but already it is a pleasure to use – fast and responsive in demanding apps such as Photoshop, and I look forward to trying a truly intensive gaming. Windows Experience Index, a ragged and ready indicator gives the 7.2 out of a possible 7.9 – system SSD is the slowest part of the rig. I want to run correctly benchmarks when I have done the overclocking.

It has been a learning experience. At times, frustrating, sometimes downright tricky and fiddly. But the moment I first looked at my new PC Bios screen is right up there with the happiest moments in my life.

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