The IT industry must do more to be green, says Microsoft's environment Chief

Companies are not doing enough to be energy more efficiently has Microsoft, Chief environmental strategist told the guardian.

Rob Bernard want to drive the efficiency gains, he has made on the world's largest software firm – in everything from waste, transport emissions and greener buildings – through the company's network of partners and the broader it sector.

"A small percentage of the IT industry is really progressive, proactive thing. But the problem is that over 80% of it professionals are still not really addressing the problem at the level they could. They do not actively monitor the drive and energy reduction. The problem is behaviour change — not the technology. "

Bernard says Evergreen problem is IT departments do not pay your energy bills. "The first thing to do is have a governance model, as have the IT Department, the Department of real estate facilities and financial officers all working together."

While Microsoft has marked a change in corporate strategy, which has seen it take on established players such as Google and Amazon in the domain of the cloud computing, view Bernard such providers may be more effective.

"Anywhere access to your information is a crucial support hvors the industry heading. From my perspective, this is really about ensuring that you are not inefficient in the way you do that, and I would argue that many companies are very inefficient in this area today. "

Bernard says IT industry need to look at efficiency in data centers – "clouds" of gigantic computing facilities that store digital data.

"Most data centers are operating at a capacity utilisation of power efficiency of 2.0, which means that the other one for each two electrons entering in a building only one goes to computation – goes to air conditioning and lights. We have already received our buildings down to 1.12. We got to drive the entire industry way down on, 2.0, "Bernard said.

Last November Microsoft commissioned a study which found that implementation of its cloud computing solutions in large organizations could reduce energy consumption and CO2 emissions with more than 30% and more than 90% in smaller operations.

• read the full interview with Rob Bernad and profile of Microsoft's environmental efforts

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