Google is today to introduce the most significant social feature to its search service, however, add a one click button to allow users to recommend sites and share these recommendations with their friends.
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Plus one will initially only be available for 2% of Google's English users in the United States, but it will be perceived as a rival to Facebook's increasingly ubiquitous ' Like ' tool, which appears on hundreds of thousands of third-party Web sites.
Appears as a small icon next to each search result and text ad logged in users can share their recommendations with contacts through their Gmail address book, Google Reader and Buzz contacts and finally Twitter contacts. Google will not comment on the Facebook contacts to finally be integrated.
Google characterizes Plus one as another feature similar to Facebook, says that the recommendations be shared only within the framework of relevant searches, rather than spamming all contacts. Social be understood in a broad sense as the next generation of Web-services, but Plus one also begin to affect the ranking of sites in Search results listings. Users will be able to choose to recommended Web sites must be more visible in search results.
Google also plans to expand service to news publishers so that they can integrate Plus one on history pages.
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