Thursday, April 14, 2011

MACS give me a syncing feeling

In 2007 I wrote a column titled "I hate MACS". I call it a column. It was actually an unbroken 900-word anti-Apple -screed. MACS, claimed was "glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous-learn how proper computers work. "

In 2009, I again lamented: "better-designed and more ubiquitous they are, may not be the more I like them ... I don't care if every Mac product comes with a magic button on the page that makes the piddle gold coins and resurrect the dead. I do not buy a, so Close and go home. "

Lady protests too much. A few weeks later in the buckled and a iPhonepurchased. And you, what? It felt good. In the course of minutes switch it on, sliding these dinky little icons around on the screen, I was connected. This was my gateway drug. Before long I also toting an iPad. And after it, a Macbook. All the stuff people said about how MACS were just better, whether they are a pleasure to use ... it was right, the whole thing.

They make you feel good, Apple products. The small touches: rounded corners, strokeable screenshots it satisfies the requirements referred to in the clunk as you fold the Macbook shut down – it is calm. Privacy. Like stays on Valium.

So, are you trying to do something Apple does not want you to do. How clear you over your shiny comrade is not on your page. It does not understand even pages. Only Apple: always Apple.

Here is a familiar and mundane scenario: you have an iPhone with loads of music on it. And you have a laptop with a new album on it. You want to place the new album on the phone. But you can't get them up and simply drag-and-drop files as you could with, ooh, almost any other device. Apple insists instead you go through iTunes.

Microsoft Gets a lot of stick for the manufacture clunky software. But even in those dark days in the animated paperclip or outrageous ".docx" extension, the Word pursue never out of something so heinous that iTunes – a hideous binary turd, which converts the sparkling world of music and entertainment at a sharp, unintuitive worksheet.

Connect your old Apple iPhone to your new Apple Macbook for the first time, and because the two machines have not been formally introduced, iTunes will babble about "synchronization" one with another. It claims it is simply to delete everything from the old phone before putting any new things on it. why? It will not tell them It would just cheerfully. asks whether you want to continue, as well as an optimistic robot butler, do not understand, why you crying.

No user words such as "sync" in real life. Nor C3PO. If I sync my DVD collection with their, I end up with one, two, or any copies of the Santa Claus the movie? It is like to try to draw the consequences of time travel, but less fun and with absolutely no chance of being adapted into a successful manuscript.

Apple's "synchronize" bullshit is a deception, which pretends to make your life easier when it is actually all about wresting control from you. If you could freely transfer files you want on your gadget, Apple could lose out on a few molecules of gold. So rather than risk that they will choose – every time – to limit your settings without so much as blink.

Sure, you can get around the annoying sync-issue, but doing so requires a degree of faff and brainwork, just as resolve famous logic of com a load of foxes and poultry on a river without it all ends in feathers and death. And even if you find it easy, it's an Apple does not want you to solve the problem. They want you to give and go back to dumbly stroking, shiny screen, pause periodically to wipe drool off your chin.

Apple constantly trying to scrape together even more money from something that could conceivably pass through iTunes ' tight, leathery anus. Take ebooks. Apple's own iBook reader app may be nauseatingly beautiful, but it is not a patch on Amazon's Kindle, which is far from being just a stand-alone computer, is a surprisingly cool cross-platform "Cloud" system, which lets you read books on a wide range of devices, including the iPhone and iPad. It even remembers what you were on, regardless of what machine you read the last page. (It makes the "synchronization"-but we will forgive it, because a) this happens seamlessly and (b)) you never lose any of your purchase.)

Now Apple, is typically no longer content to let read Kindle books on their iPhones and iPads without muscling some of the money itself. So that they have changed their rules in an attempt to force Amazon (and other) to provide in app purchasing for their products. What this boring sentence means in practice is that Apple wants to have a 30% cut each time a user buys a Kindle book from within the iPhone Kindle app.

So 30% less for authors and publishers, and 30% more for the world's second largest carrier. And it is assumed will let any old book pass through the App store: given their track record, probably they will refuse to treat something they find objectionable. Still, if they start banning books, never mind. The many adventures of Winnie the Pooh look great on the iPad.

All commercial Apple makes a huge play by how easy their units. But it is a superficial friendship. To Apple you nothing. They will not even give you a power lead long enough to use my phone while it is free, so if it rings have you climb around on your hands and knees, like a dog.

I hate so no longer Apple products. I actually use them every day. But I have never called for in the own them. I will hire them more from Skynet.


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