Tuesday, June 7, 2011

Reed shuts down the computer weekly as Print title

Yet a Reed Business information selloff — it sells its Computer possibility home page and events for IT publisher TechTarget (NSDQ: TTGT) Inc (Drop).

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The printed edition will be closed by RBI after 45 years on paper.

ComputerWeekly.com, aimed at IT managers, claiming spotted monthly visits and has a data base with 165,000 subscribers.

TechTarget also buys ComputerWeekly.com's sister site-microscope, with 15,000 email subscribers.

The end of the printed edition prompts speculation that the business model of the website-it has never charged but instead have tried targeted advertising within its small community.

TechTarget says "will accelerate the (online) investments by setting aside all staff and future action against Web sites and events offer".

TechTarget will site ComputerWeekly in parallel with its existing SearchDataManagement.co.uk, SearchNetworking.co.uk, SearchStorage.co.uk and SearchSecurity.co.uk, SearchVirtualDataCentre.co.uk. It says it will "give advertisers easier and new ways to reach key UK and European it decision makers at the right time in their purchase decision substance cycles".

Computer Weekly AJAX IndicatorPosted in: Media and publishing, magazines, money, M and A and venture capital, Mergers and acquisitions,, companies, Reed Elsevier

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