Internet is made of cats, "told the Huffington Post co-founder Jonah Peretti even me. He, of course, was referring to the frankly obscene number of pictures and videos of cats in ridiculous situations, wearing silly equipment doing fun things, such as the occurrence of each corner of the web.
If the hype is to be believed, the epitome of modern cats web humor. They are stupid, one click laugh fodder from the Maru, the Japanese YouTube kitty superstar most famous for jumping in and out of cardboard boxes (91 m views) to the cast of thousands photographed in compromising positions and labelled with poorly spelled captions on the internationally icanhascheezburger.compraised the eternal subject. But these moggies is more than memes. They explain why we can relate to each other online.
It is not surprising that so much of the online content is comedy; Library of psychological and Anthropological Research describes the humor as the glue that helps define communities and keep them together. Psychologist Dr. Rod Martin, who has published extensively about humor in mental and physical health role, described as a coping mechanism: we try to clarify a total reality through our interpersonal communication, but when unified reality not future – because we inevitably look at the world through different reference frameworks and have different interpretations ofWhat is happening around us – we poke fun at our disagreements, which allows us to level them, because we are able to embrace contradictions.
It is also an important part of our social development. From a young age, we are influenced by our social group defines as funny. We respond to the interests of keeping the peace to feel that we belong, and the feature to our largest capacity in our little part of the world. Now, we share many of our online interaction on social networks like Facebook with people we know, in an environment that sociologist Ray Oldenberg would call a "third place": a space such as a café or pub, where we can extend the bonds we have with each other through cheerful, often humorous interaction.
But in addition to Facebook, the Internet is still an overwhelming anonymous place. It has historically had so few standard social cues that we have spent a lot of our online time ask each other, "Age/sex/location?" identity is the most appropriate way to chat. Humor gives us disidentified strangers, instantaneous undisputed. And it explains why social scientists and communications researchers have found so much banter in our daily online conversations.
It also explains most of the online comedy volatile and quick-fix nature. Let us take it; LOLcats and a Japanese moggie jump in boxes are not exactly high-brow. But across the sea of potential new friends online, they are only the cornerstones we have to establish connections between each other and to find people like us. We are counting on universals. One of these early 20th century, seems to be cats.
Professor Jim Hendler, a veteran of the internet in the 1970s, says that "perhaps second to pornography, humour was a great strength" in the first two decades of the network. "Form of humor that worked best online in the 1970 and 80s was Jewish counter-cultural stuff that chimed with the nature of what we do," he said. "Us using e-mail lists on ARPAnet hide the fact from our advisors. Cats really came into the story, with the addition of images and Web technologies. "
Also fixed limitations of the medium — when a computer screen had only 20 lines of 80 characters – scene for the format of what works in the modern online comedy. «Read something long took a long time and was boring, ' says Hendler. Now we have pictures, audio and video, successful jokes and puns even shorter, so a function that Martin Trickey out as one of the BBC Comedy Commissioners to multi-platform access.
Trickey has identified four characteristics that work: brevity, timeliness, authenticity and self-containment. "You don't have to know anything about where it came from or where will," he said. This translates to is quick hits, rather than ongoing vignettes. "Attention span of the online audience is incredibly short. If we do not have gotten you in the first 10 seconds, we are likely to have lost you. It makes character development difficult and lengthy narrative impossible. "
Thus, most successful online humor dependence on current events and what seems to outsiders as a series of in-jokes. More importantly, even though they may not look like the pinnacle of cultural complexity, transformed these jokes to postmodern satire and parodies, as people develop derivatives. They are the foundations of culture.
Although rare, some comedians to encourage ongoing relationships with their audience. Peter serafinowicz have used YouTube Twitter and for self-promotion and to play with different ways to be fun. "As soon as you have a huge audience, and not just locally, but globally," he said. Videos, he released with his brother James raised his profile in the United States significantly, and won him the TELEVISION contract with Channel 4.
Serafinowicz has also relished interactivity of a media such as Twitter, as he says replicated in some ways an offline, live experience. "Twitter is very satisfactory for a comedian: think of a funny quip, to put it, and that people re-tweet it or to respond to it." He also loves how the 140 characters is forcing him to think shorter. "Brevity is the soul of wit," he said. "It has really helped me Hone my one-liner skills."
As human beings, we understand the compatibility, and share what we find funny with our group to demonstrate our affiliation. Now, thanks to the rise of social networks, small memes can spread like wildfire, and can be adapted and transformed. Legality silly pictures of cats is just our way of creating a global reality out of nothing. Humor is the heart and soul on the Internet. This makes it the place we want to be.
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