Snap happy: with Hipstamatic, now also can you your vacation pics look like Beach House press shots.As technology speeds past us, it is perhaps not surprising that we retain an affection for analog clunkiness. Hipsters have shown a taste to take everything from vinyl crackle to laset Barbour jackets and drag them back in fashion. It is this tendency to thrift-store artiness, responsible for one of last year's biggest selling iPhone apps, Hipstamatic. For just £ 1.19 lets Iphone's digital camera produces images that look something like your parents 1972 holiday Snaps.
App itself recreates the look of an old square-frame camera and take Polaroid-style pictures. With a swipe of a finger, you can change its virtual lenses and film formats to create a series of over-tangerine or discolored effects. See the results, check any number of Twitter profiles or press shots for bands such as summer camp and vaccines.
After Hipstamatics success is a new exhibition based on Hipstamatics, a blog of the app's best shots in Orange Dot Gallery. Started last summer by photography enthusiast Jack Thomas hosts his own shot, grew it to accommodate other he found online. It was not long before people started submitting their own images.
"I realized, I had this ever-growing online photo reel," Thomas says, "and natural progression was to showcase best prints.
Like pictures of your own is Hipstamatic history a little blurry. The official "story" is that developers Ryan Dorshorst and Lucas Buick found a website dedicated to Wisconsin brothers Bruce and Winston Dorbowski, who in 1982 had the idea to make a cheap, plastic camera. The brothers spent months in a hut makes 157 cameras, before they were both killed in a freak drink-driving incident. Fast Forward to 2009 and Dorshorst and Buick approach Dorbowskis ' brother, Richard, to create the Hipstamatic app.
Just a little digging online reveals that narrative does not check in. But cute piece of viral marketing or not, the imaginative tale adds yet another layer of vintage taste to the camera.
Hipstamatic won greater legitimacy in November, however, when the New York Times snapper Damon Winter used his iPhone to a shoot in Afghanistan. Winters unobtrusive photographs of us soldiers subsequently made the paper cover.
For exhibition selected Thomas 157 best pictures (magic number of original Hipstamatics) submitted to the blog. "I love the idea of taking something banal or unclear and makes it beautiful," he said, summing up Hipstamatics popularity – it manages to make every moment captured, however, boring, like perfect sunny memories of your childhood.
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