What effect have networks had on celebrity?

Colin Firth arrives with his wife, Livia Giuggioli to Golden Globe Awards last week. Photo: Matt Sayles/AP

It is the season for Hollywood to celebrate itself in a sycophantic flourish Statuettes, tiaras and tear-stained banalities. After the Golden Globes comes this week's Oscar nominations and shall increase the underemployed up ballgowns and DJs their designer friends to get on the front pages of the celebrity spotting in Greece periodicals. But it will not only be papers and magazines check nominations announcement; across much of the Internet, a wealth of celebrity-obsessed blogs, forums and Web sites will also predicting and predicating, perpetuating our bizarre cultural obsession with all kinds of gossip.

As the editor of heat magazine's website, Samuel Pinney, tell me, have gossip always existed. "It used to be about her at number 42, instead of the latest x factor drop-out."

Web pumps out gallons of weirdness on both the x factor, dropout, and her at number 42 speed of a Google search, so it is not surprising our hunger for useless gossip has actually taken advantage of by a sea of online services, will get our attention. But beyond this proliferation of gossip sites the web has transformed our relationship with celebrity. Although the Star system is still crucial in the design, which is the subject of magazines, have destabilised relations between web media and audience. "It has transferred power over who decides if a person is a celebrity out of the hands of a few Select" Pinney says.

Media appliance, same Ascent of special personalities to public recognition were highly structured even 15 years ago, according to sociologist P David Marshall, author of Celebrity culture Reader. A person "people" drip tray-fed designed then carefully nuggets of information to a Roster of approved outlets. Secure, scandals happened and tongues wagged, but now, thanks to the long camera lenses and a free access publication platform, reaches around the world, digital technologies have upset the balance in a highly strung industry.

It is because the web working outside their organization's consent. The audience is free, armed with a smartphone and a wi-fi connection. This makes us potentially more dangerous to celebrity than ever before. Then was the worst, George Clooney may have met a buses of foreign armed with star maps they got from a hawker in Sunset Boulevard standing outside his guarded fortress in Beverly Hills. Fans can now zoom in on Clooneys backyard on Google Maps or report his latest location at justspotted.com. And in addition to the personal integrity of the questions, we have also got more control over their career: then, the duration of their fame was determined by a story arc produced by a studio Executive; now have a second by second studios litmus test for a celebrity worth.

But not only has web transformed how we interact with our idols, we the public has also FRELIMOs the power to create celebrities from the traditional star-makers. We can now act outside the system, promote us using similar techniques as studios, by means of carefully placed pieces of media and growing following among specifically targeted communities. We can also Thrust unsuspecting people in the Spotlight by posting a video on Twitter or Facebook for our friends to watch and pass. Web fame is a moving target and totally unpredictable.

David Weinberger, fellow at Harvard Berkman Centre for Internet & society, do you think people who are successful at chasing online fame makes by searching 15 followers, rather than 15 minutes. At a Conference on internet trends in 2008, he said, it was about cultivating these personal connections by engaging with Communities and gets mentioned on important blogs to your special shtick.

Unfortunately, support the network built-in experience with offline celebrity that helps protect the asterisk from the baying plenty not place on-line and cues fame sometimes associated with successful memes or accidental "cewebrities" can often be problematic. Notorious is a strange bedfellow frådede bizarre responsibility over the people, all of a sudden can become known for being the only person followed on Twitter Kanye West, as was the case with Coventry students Stephen Holmes in the summer of 2010 or for registration of an unsuccessful video of yourself pretending to be a Jedi knight, as happened to Canadian Ghyslain Raza in 2003. Such accidental celebrity can cause unexpected hardship for the person who now doorstepped of the global media or bullied into repulsive.

Web offer carte blanche to attention-seekers, regardless of whether they are already famous, or want to be. Yet online fame still only second best. Star Wars Kid will never nominated for best supporting actor. But then again, he would forever have a kind of after online and a small, but steady income based on guest appearances by supermarket openings. Take a look at the driver has maximum career vision some of this week's awards nominees, in fact, it could be the same after all.

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