The Daily Telegraph's editor, Tony gallagher, said to be on his latest coup cockahoop-poaching The Timesfashion editor, Lisa Armstrongand her Deputy, Luke leitch.
No surprise that it is kind of unfortunate double, which always puts a spring in the step of editors.
There is no doubt that Armstrong is respected in both fashion and journalistic worlds. So is she a worthy successor to the wonderful Hilary Alexander, who will continue to write for the Telegraph titles.
And this Tweet proposes to Hilary seems to have met them without bitterness.
But why did Armstrong and her able Deputy decided to leave The Times? Both appear after all enjoy plenty of space for their work.
Armstrong also clearly enjoys her weekly magazine columns, where she acts as its own model (latest example: this week I am wearing: a summer dress).
But Print space is a very good thing. I understand that Armstrong and Leitch, really paywall refugees. They have been frustrated by their online invisibility since the paper began charging for access to its website.
Da paywall was raised, have both been reduced to tweeting like obsessed to maintain digital connections with readers.
They are not the first to take aircraft due to paywall. That honor goes to legal blogger Tim kevan, author of the Baby Barista blogwhich deserted The Times for The Guardian last June.
But Armstrong-Leitch resignation means that not all Wappings journalists despite News Internationalspin about its growing digital audience, is convinced paywall's profits.
Will Armstrong and Leitch, prove to be the fashion leaders?
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