Google's purchase of Motorola will allow it to go head-to-head with Apple in the smartphone market photo: Brendan Mcdermid/ReutersGoogle Apple and is involved in a replay of war Steve Jobs lost against Microsoft two decades ago. They compete to create the dominant operating system for the computers in the future — smartphonesour.
If you want to force his hand, Google has mobilised a legion of Motorola footsoldiers. Motorolans, comes as Google Chief Larry Page referred to them, in both human and patents form.
Androidsuccess has prompted its main rivals to start buying up patents in an attempt to kill from the operating system that is used in almost half of new smartphones. $ 12.5bn heel on Motorola can mainly justified by its significant intellectual property shield.
More interesting is the business-building reasons to trade. The biggest headache Androids horizon is not disputes, but fragmentation. Unlike Apple addicted to Google other companies such as Samsung, HTC and Motorola, of course, to make its handsets. It can not tightly control the user experience. For phones can function properly, their software has to be constantly updated, but in many Android phones this does not happen, and customers are starting to cotton.
Mini software downloads or "apps" that allows us to find a street map or Play angry birds game for smartphones which entries are for record players. There is little point in having one without the other.
Unfortunately, use no older phones always the available apps in the Android store. Before Apple and Google entered the market, there were dozens of operating systems and developers were not able to build and market the apps that was guaranteed to work. By Google system openness is to recreate the fragmentation, it was created to solve the very problem.
Motorola is a gamble. Google has a chance now to make phones as good as Apple 's, but if competing manufacturers feel pressure set aside, they might desert Android rows.
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