Over-sharing 2.0: the rise of few bloggers

Sun, sea and social media ... linking blogs are usually primary-colored blurs of annoying perfection. Photo: Michael Keller/Corbis

So, congratulations: you are young, you are attractive and you're in a relationship. Your regular resembles a Vogue interiors shoot and your wardrobe in bursting on its hinges with vintage goodies. Not content with hand-stroking over dinner tables or caused your lustfulness about friends, family, innocent bystanders or fellow public-transport users, you come to the conclusion-since it is the twenty-first century and all — that you should blog about it. Welcome to the world of few bloggers.

On top of this virtual mountain is a Mormon couple from Washington, DC, Naomi and Josh Davis, who set up their blog Rock star diaries shortly after the wedding in 2007. They now have numerous sponsorship deals and an ardent global following – even a picture of their baby's eyelashes (Yes, it's the intimate) attracts more than 150 comments, with daily comments often runs in the thousands. Life online is the primary-colored blurs of Hipstamatic-captured perfection – baby Eleanor seem never to cry, their Kingsley would be misplaced on the cruft's dog, and doe-eyed, immaculately dressed Naomi and Josh happy ceaselessly. It's saccharin sweet and totally addictive – like reality TV, but with cupcakes.

While Rock star diaries fall into a specific category of few bloggers (includes cool, young, Mormons American and Christians blogging about idyllic husband and wife setups) is the format, even increasingly translated into UK blogosphere – albeit less, well, gross. From the street fashionista duo Katie Wore to London foodies (now residing in Hong Kong), Tom eat Jen Cook's, blogging duos knockout a new kind of real life, online lifestyle envy.

Sally is one half of the Louder than silence, blog she created with her boyfriend Ross Holden last August chronicling their lives in London. They currently gets around 1,000 hits a day and have only fronted an online campaign for Bertie Shoes Shop from the back of it.

They say: "we went to see the strokes played a secret gig last year and had an amazing night, we trøde," it would be nice to have a place to share this? ' – a blog that shows London through the eyes of a girl and a boy. "

Sally and Ross of higher than silence. Photo: Louder than silence

Although Sally and Ross have a headers in trend stakes – she works in the fashion PR and he is a graphic designer – who can offer some consolation to those whose average week evening is more local Sainsburys than Shoreditch. But she insists on their blog is not staged or hidden, more a creative outlet for documenting their lives, as they are: "I don't think we portray our lives as perfect by any means. If you read the text accompanying the images they often take mick or tell a funny anecdote from the day. "

But ultimately, the question has to be asked: what happens when they break? "We wanted to keep the blog," says Sally. "But I don't see that happening to be honest. We would not have started the blog together unless we were already quite seriously, thinking it would be a long-term project ". It is a project that has led them to the other couple of bloggers online life also – so what's the appeal? Are few blogging the next level of online to share or a more meaningful insights in relationships others no matter how sugar-coated the possibly?

"It is just nice to get a feel for people's lives and relationships in various cities around the world – what they are eating and what they wear and where they go," says Sally. "We are just normal 25-year-old who enjoys living in London, with our own little piece of internet of together."

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