Zuckerbergs sister quit Facebook can build on its own

Randi Zuckerberg, sister of Facebook founder Mark, branch on its own. Photograph: Andreas Rentz/Getty Images

Who saw the film social network would have no way to know that Facebook founder Mark zuckerberg has a sister. But now Randi Zuckerberg creates headlines of his own — after six years worked faithfully in his younger brother shadow as Facebooks Director market development, she jump ship to create an independent social media company.

Tech bloggers of Silicon Valley, are rubbing their hands at the prospect of some sibling rivalry to follow on from the multiple lawsuits that the younger Zuckerberg — he is 27, she is 29 – have endured over the parentage of his very popular website.

But older business analysts wonder if this cannot be the online equivalent to the great Dunkin' Donuts split of the 1950s, when one of the two original partners behind America's most popular snack shops bread on its own with rival Loses Doughnut franchise. (They were later bought by the same corporate parent and reunited after nearly 40 years.) More confused tech watch Ñgere wonder what Randi hope to achieve, that she has not already been done in one of the world's most rapidly growing companies. Her new outfit has a name, RtoZ Media, but no publicly defined goals, no employees and no fully functioning website – yet.

Randi is unlikely to planning something overly controversial. She appears decided to have fun with his money and his instantly recognizable last name to branch out on its own, without doing anything to harm Facebook brand she worked so long in order to help establish.

"I am proud of what I have done here … but I know I be able to do as much or more, Facebook, when I'm on the outside," she wrote in his resignation letter last week. She said her goal was "to start my own innovative programming and working with media companies", adding: "Facebook will clearly be a key element in all my projects."

She may not have a reputation as a cutting-edge innovator like his brother, but Randi is not sloppy. She also went to Harvard, graduating in psychology at the time Mark drop to focus full-time on the phenomenon he had unleashed. At first she trøde she would study to become a cantor – the singer accompanying the Rabbi in the Jewish services – but changed their minds, when it became clear there was an irresistible new family business connected.

In Silicon Valley, she has always had a reputation as someone unafraid to let their hair down and have a good time. A few years ago, she did a music video, celebrating the demise of the then Facebook rival Friendster with a Cheek ditty accessories are called Valleyfreude.

She has sung regularly ever since, and written a column for Tina Brown's online publication the daily Beast. Her sense of fun is strictly non-scandalous variety, however: she has been with her husband, exit strategy, Brent Tworetzky, since they were both at Harvard. In his professional life, she has been working hardest to marry Facebook with numerous traditional media initiatives – broadcast a presidential debate in 2008, bringing the world economic forum in Davos on Facebooks global audience and launch Facebook Live, which she used to transfer a town hall meeting with President Barack Obama.

Is to classify her as a high-flyer on an equal footing with her brother or Steve Jobs? Not exactly. But it sets up probably her nicely as a high-profile consultant to large and good corporate America, who wishes to understand how to integrate social media into their marketing and customer outreach plans.

Just a few days before she resigned, Randi argued on a round-table discussion hosted by Marie Claire magazine, that the best way to police social networking sites were to force everyone to use their real names. Not be her to the more radical online community, which considers that anonymity and identity-shifting is all part of the great experiment internetof.

It, however, send a reassuring message to conservative inclined executives that could otherwise be unnerved by embracing a communication tool, which has limited control. She is likely to talk to a lot of these people in the coming weeks and months.

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