Diehard doctor who fans have grown used to catch up on the latest episode of your favorite program on your smartphone or iPad. But most viewers are prepared to barter their smartphone to the living room BBC as TV predicts iPlayer will dominate the computer experiences within three years.
The BBC on Monday launched a new version of iPlayer for TV, in a fresh attempt to woo an older generation of viewers.
App – launch originally on Sony Playstation 3 game console, which has run the browser-based version of iPlayer since 2008 – has been built from scratch and contains new features such as Viewer recommendations.
Daniel Danker, the BBC's general manager of the programmes and on the demand, saying that the iPlayer viewing on the Internet-connected TVs increased five fold in six months to July, reaching 3.1 m program requests a month.
"We are going beyond tech-support people. We make iPlayer easier to use for the general audience, "said Danker. "With today's announcement, we transform the iPlayer in its most natural home."
He said the BBC aims to increase the iPlayer viewing among the over 35s, bringing its catch-up audience broadly in line with the traditional BBC demographics.
BBC fans made 157 m program requests on iPlayer in June – an increase of 34% over the same month last year, according to figures released last week.
The service's catch-up iPad app, which was launched in February and is set to reach 1 m week in coming days. About a third of iPad stream owners in the United Kingdom live TV on their device, as Danker attributes entirely to the iPlayer.
The BBC is also set to unveil a series of design changes to the online iPlayer, including a potential Move away from its distinctive black and pink appearance.
Asked about the color change, Danker said: "I'm not religious about colors … There will be a development in appearance — but it is Evolutionary not revolutionary. "
Most of the Corporation television and radio content to online – like channels, programs, TV guide and archives – be brought under iPlayer umbrella in the coming years.
Ofcom under said last week that one in ten new TVs (about 1 m) bought last year was internet connection – with an average viewing time increases to four hours a day.
According to forecasts, almost 36 m new generation TVs will be installed in British homes in 2016.
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